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The pointers of the Wolwedans Compass – Fair | Honest | Positive | Creative – guide our organisation, our team, and all of our stakeholders and direct all of our decisions, actions, processes, and practices. Adopted from The Longrun, this Compass helps us to keep true to our vision “to contribute to the development of Namibia and the well-being of its people” as well as our (new) purpose of ”the pursuit of happiness" and inspiring a "new way”. 

Making the Compass work for us means using it every day and in all that we do. What do these words really mean?


At Wolwedans, fair means balanced. It means we see both sides and resist the pressures that can push us into extreme ways of thinking, working or living. It also means we are open to all and refuse to discriminate against people or make judgments based on gender, race, religion, political persuasion, sexual preference, or way of life. And being fair means listening as much as we talk and giving back as much as we take.


Honest means sincere. It means not faking it, it means walking the walk as much as we talk the talk. It means putting our money, our time and our energy where our mouth is. And being honest means admitting our mistakes and owning up to our responsibilities – something that applies to companies as much as it does to individuals.


Positive means constructive. It means building things – and people – up, not breaking them down. It means suggesting rather than criticizing and working for solutions rather than just complaining. It means supporting others when they try, encouraging them when they fail and celebrating with them when they succeed. It means “we can” more often than “we can’t”.


Creative means imaginative. It means thinking outside the box. Being creative means finding a way around a problem rather than stopping when the walls are too high. It means looking at new ways, listening to new ideas and trying new strategies. It means striving for the most innovative solution because just being good enough is never good enough. Being creative means having dreams and then making those dreams real things, in our individual worlds, in the Wolwedans world, in the real world.

The Wolwedans Compass applies as much to the decisions and actions of our CEO as it does to the rest of our team, whether they interact with our guests or not. Eventually, this guiding compass will become an instinctive way of thinking at Wolwedans and contribute to a better and happier world.