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Getting our message out there by telling authentic stories of our sustainability journey was a missed (and lost) opportunity in the past. Going ahead, Wolwedans will correct this, approaching advocacy activities with vigour and engaging media professionals to drive the message.

After all, without effectively communicating The AridEden Project’s progress on various channels and platforms, our primary aim of inspiring a new way to bring about a mindset and paradigm shift will not be met. AridEden storytelling – around the Matrix | 25 – will bring sustainability to life through virtual platforms and make the bigger picture easier to comprehend.